This week’s theme
Portmanteaux (blend words)

This week’s words
glocalize
solunar
judder
dripple
masstige


This week’s comments
AWADmail 779

Next week’s theme
Nouns that became verbs

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A.Word.A.Day

PRONUNCIATION:

(mas-TEEZH, -TEEJ)

MEANING:

noun: Products that have the perception of luxury, but are relatively affordable and marketed to masses.
adjective: Relating to such a product.

ETYMOLOGY:

A blend of mass market and prestige. Earliest documented use: 1996.

USAGE:

“Mr Clarke said Treasury Wines had established its luxury and masstige wines in China to compete with French and Italian wines.”
Uncorking US Market; The Gold Coast Bulletin (Southport, Australia); Feb 15, 2017.

A THOUGHT FOR TODAY: