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Sep 12, 2014
This week's theme
Verbs

This week's words
disaffect
vouchsafe
disabuse
promulgate
dissuade

This week's comments
AWADmail 637

Next week's theme
Adverbs
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A.Word.A.Day
with Anu Garg

dissuade

PRONUNCIATION:
(di-SWAYD)

MEANING:
verb tr.: To convince someone not to do something.

ETYMOLOGY:
From Latin dissuadere (to advise against), from dis- (away) + suadere (to advise), from suavis (sweet). Ultimately from the Indo-European root swad- (sweet, pleasant), which also gave us sweet, suave, hedonism, persuade, Hindi swad (taste), and suasion. Earliest documented use: 1535.

USAGE:
"I attempted to dissuade Sonia Gandhi but she did not relent."
K. Natwar Singh; One Life Is Not Enough; Rupa Publications; 2014.

See more usage examples of dissuade in Vocabulary.com's dictionary.

A THOUGHT FOR TODAY:
The battles that count aren't the ones for gold medals. The struggles within yourself -- the invisible, inevitable battles inside all of us -- that's where it's at. -Jesse Owens, four-time Olympic gold medalist (1913-1980)

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