Wordsmith.org: the magic of words


A.Word.A.Day

About Us | What's New | Search | Site Map | Contact Us  


Home

Today's Word

Subscribe

Archives



May 29, 2017
This week’s theme
Portmanteau (blend words)

This week’s words
glocalize

Texarkana (Texas + Arkansas)
Texarkana (Texas + Arkansas)

Bookmark and Share Facebook Twitter Digg MySpace Bookmark and Share
A.Word.A.Day
with Anu Garg

In a recent issue of the National Geographic magazine I came across this sentence:

“A few gravel streets run past a school, church, post office, supermarket, hardware store, health clinic, gas station, washateria, ...”

“Whoa!” I thought. “What’s a washateria?” I had never seen this word, yet the writer used it without a gloss, indicating it’s a common word. Well, I was able to figure out its meaning from the spelling and the context. I guessed it must be a blend of wash + cafeteria, meaning a self-serve laundry or a laundromat (which is also a blend: launder + automatic) and that’s what it is.

Of the many ways to create a new word, making a blend is the favorite of marketers (camcorder: camera + recorder) and for good reason: it makes it easy to figure out what a product is.

This week we’ll see five words coined by blending other words. These words are also known as portmanteau.

glocalize

PRONUNCIATION:
(GLO-kuh-lyz)

MEANING:
verb tr.: To make a product or service available widely, but adapted for local markets.

ETYMOLOGY:
A blend of global and localize. Earliest documented use: 1989.

USAGE:
“Communications have also been glocalized. Facebook, the global power on the rise, is an expression of this.”
Uri Savir; Glocalization; Jerusalem Post (Israel); Feb 24, 2012.

A THOUGHT FOR TODAY:
We are not afraid to entrust the American people with unpleasant facts, foreign ideas, alien philosophies, and competitive values. For a nation that is afraid to let its people judge the truth and falsehood in an open market is a nation that is afraid of its people. -John F. Kennedy, 35th US president (29 May 1917-1963)

A.Word.A.Day by email:

Subscribe

"The most welcomed, most enduring piece of daily mass e-mail in cyberspace."

The New York Times

Subscriber Services
Awards | Stats | Links | Privacy Policy
Contribute | Advertise

© 1994-2017 Wordsmith