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A.Word.A.Daywith Anu Garg
1. Standardization that focuses on efficiency, predictability, control, etc., at the expense of individuality or creativity.
2. The spread of the influence of American culture.
After McDonald’s, a fast-food chain started by brothers Richard and Maurice McDonald in 1940. Earliest documented use: 1975. Also see McJob.
When I was in graduate school, I had a friend from Ethiopia who was doing his PhD in mechanical engineering. He once told me that when traveling, no matter where, he felt at home once inside a McDonald’s. He knew he’d find his familiar food -- no surprises. One person’s homogenized blandness is another’s familiar comfort.
“The educators will be forced to take the vision of the economists and turn that into reality ... success will be measured by achievement tests alone. In that sense, I feel that the Dovrat report symbolizes the McDonaldization of Israeli schools.”
David B. Green; “It’s Unconscionable That the Voice of the Teachers Is Not Heard”; The Jerusalem Report (Israel); Mar 7, 2005.
“Huntington is skeptical about the implications of the McDonaldization of the world.”
Wendell Bell; Humanity’s Common Values Seeking a Positive Future; The Futurist (Washington, DC); Sep/Oct 2004.
A THOUGHT FOR TODAY:Vocations which we wanted to pursue, but didn't, bleed, like colors, on the whole of our existence. -Honore de Balzac, novelist (20 May 1799-1850)