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A.Word.A.Day--moxie

Pronunciation: WAV or RealAudio

moxie (MOK-see) noun

1. The ability to face difficulty with spirit and courage.

2. Aggressive energy; initiative.

3. Skill; know-how.

[From Moxie, trademark for a soft drink.]

"So no one can dispute that Glaser's (founder of RealNetworks) moxie has helped make Real the gold standard of the industry. Amy Kover, Is Rob Glaser For Real?, Fortune, Sep 4, 2000.

This week's theme: brand names that have entered the dictionary.

X-Bonus

Since Auschwitz we know what man is capable of. And since Hiroshima we know what is at stake. -Viktor Frankl, author, neurologist and psychiatrist, Holocaust survivor (1905-1997)


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